NETCOM - NETWORKING THE COVENANT OF MAYORS NETCOM - NETWORKING THE COVENANT OF MAYORS Covenant of Mayors, Committed to local sustainable energy

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Printed materials

STEP 3 : External Strategy

Amongst the printed materials you can use in communications, you will find business cards, posters, brochures, flyers, etc.

Advantages:
Written communication provides a permanent record of the messages that have been sent and can be saved for later study.
Since they are permanent, written forms of communication also enable recipients to take more time in reviewing the message and providing appropriate feedback.
For these reasons, written forms of communication are often considered more appropriate for complex messages that include important facts and figures.

Drawbacks:
The sender of written communication does not generally receive immediate feedback to his or her message. This can be a source of frustration and uncertainty.
In addition, written messages often take more time to compose, both because of their information-packed nature and the difficulty that many individuals have in composing such correspondence.

Most of the time, organisations work with professionals to create an appropriate design:

  • Come up with an initial idea (you might do it on your own but a group brainstorming may be very useful) : you have to be clear about the message(s) you want to deliver in your publication, and with some ideas regarding the layout to guide the designer
  • Remember to be coherent with your other communication tools - most efficient way to ensure this is to adopt graphic guidelines as a support.

Example : see the Covenant of Mayors’ graphic guidelines document.


Don’t forget to go and see the "Overall Strategy" Tips & Tricks sections that will help you build your message(s).

Source : http://www.referenceforbusiness.com/small/Sm-Z/Written-Communication.html#b

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Project coordinated by Energy Cities,Supported by Intelligent Energy – Europe: for a sustainable future and ADEME