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STEP 2: Internal Strategy

BEFORE STARTING

The internal communication strategy defines the dialogue and transmission of information within your organisation. It is essential to ensure clarity and team cohesiveness.

Plenty of means can be used for internal communication, as for instance staff/team meetings, e-mails, Intranets, newsletters, reports…

Internal communication aims at:

Showing results,
Transmitting information,
Explaining new strategies, new orientation,
Motivating co-workers,
Uniting people around a project.

“4 essential elements of successful internal communications"

If you ensure that your internal communications have taken into consideration the following 4 elements, you can be assured that your message will have a very high chance of not only being noticed, but actually achieve its communication goal:

  • Is focused on one (only) specific strategic issue;
  • Is written in language the receiver is able to comprehend;
  • Has an outcome that is specific and measurable;
  • Is delivered in a timely manner and in a medium that the receiver is willing and happy to receive it in.

Online communication

Internal meetings

Sources:
www.leehopkins.net
www.strategies.fr

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Project coordinated by Energy Cities,Supported by Intelligent Energy – Europe: for a sustainable future and ADEME