NETCOM - NETWORKING THE COVENANT OF MAYORS NETCOM - NETWORKING THE COVENANT OF MAYORS Covenant of Mayors, Committed to local sustainable energy

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Global online communication

Online communication has become a must. About 2.7 billion people from all over the planet surfed on the web in 2011 - 1/3 of the world population!

Today, being present online is of crucial importance for any organisation. The Internet is a great way of showcasing your activities. This is easy to use, offers many possibilities and you can do much with little money.

Lots of web tools may be used to communicate, either within your organisation or to an external audience, such as websites, blogs, e-mails, electronic newsletters.

Here are some tips to get started!

Don’t forget to go and check the Social networks Tips and Tricks as well! (top left-hand corner of your screen).


Websites


Advantages:

  • It immediatley increases your reach
  • Accessible 24/7 and from everywhere
  • Allows you to be very reactive
  • Real-time information
  • Can be found through search engines
  • Cheap and eco-friendly promotion of your organisation/projects

An efficient website:

  • Is user-friendly (convenient to surf on, easy to find information)
  • Has an attractive design (with your colors and logo, etc.)
  • Has a clear presentation of information (be careful not to overload it with texts)
  • Displays a page with contact information

Your website mustn’t be overloaded with details, people will get in touch with you will they need further information.
The easiest solution for you is to call for the services of a designer and a developer, but you also have plenty of solutions on the Internet to create your website for very little money.
Always remember to check the legal issues/credits for your website, and copyrights of any content or picture you upload on your website.

Electronic newsletter

Advantages:

  • Free of charge sending
  • Eco-friendly
  • Possibility to modify/correct (contrarily to printed newsletters)
  • Can be redirected by recipients
  • Can be made interactive

An efficient e-newsletter should:

  • Have a lively and colorful layout
  • Follow a template with your organisation/project colors and logo
  • Provide succint and relevant contents
  • Provide information in a capsulated form with a link to the complete article. This technique gives customers pertinent information, with the option of using the link if a more exhaustive report is needed.

Concretely, one easy and free way to create an electronic newsletter is using Google Docs.
Click here to learn how.

Source: http://www.allbusiness.com

Project coordinated by Energy Cities,Supported by Intelligent Energy – Europe: for a sustainable future and ADEME